[MSKhan Lab in NYT] The Dawn of a New Era of Intellectual Capital in the Middle East Sports Industry
Festive Season's Greetings!
MSKhan Lab in The New York Times (NYT)!
Sayeed’s thoughts on the Saudi Pro League (SPL) have been published in The Times.
He is one of the few people based in the Middle East and North Africa (MENA) region to have been featured in The Times’ award-winning soccer coverage.
Read his thoughts: Knowledge Is Power. But Is It Fun to Watch?
Subscribe to the On Soccer newsletter: Rory Smith offers news and analysis, on and off the pitch.

[Exclusive Update] Al-Nassr’s Jersey in the United Arab Emirates (UAE)
[Must Read] A power-packed edition featuring MSKhan Lab's first on-the-ground report and KSA's esports and gaming strategy
Nike is the Kit Supplier of Al-Nassr.
The 2023/24 Al-Nassr kit is not available at the Nike store in Dubai Mall. According to the staff at the store, the kit has not yet launched in the UAE, even though the 2023/24 SPL season kicked-off on August 11, 2023.
Why is the kit not available in the UAE, given the agreement with Nike was signed long before the start of the 2023/24 SPL season?
Cristiano Ronaldo is a “Nike Athlete”. Why is his football club’s kit not available at the largest Nike store in the Middle East region?
MSKhan Lab re-visited Dubai Mall to buy Al-Nassr’s football jersey.
According to the staff at the Nike store, the Al-Nassr jersey launched in the UAE on December 20, 2023.
Fans will have to wait to get their jerseys personalized (name and number printing) because the store staff is yet to receive the official jersey font.
[Exclusive In-Store Update] Lionel Messi’s Pink Jersey in the UAE

Read more (LinkedIn): The hottest piece of sports merchandise on the planet has finally landed in the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE)!
[Exclusive] The FIFA Club World Cup (CWC) Saudi Arabia 2023 Presented by Visit Saudi Guide

Access the guide (LinkedIn): The FIFA CWC 2023 Guide.
Observed Trends by MSKhan Lab
Foreign Executives in the SPL
The “war for talent” has reached the corporate boardrooms of soccer in the Kingdom of Saudi Arabia (KSA).
Off the pitch talent is increasingly being seen as valuable as on pitch talent to achieve the SPL’s goals.
List of foreign executives in the SPL →
Carlo Nohra [Chief Operating Officer (COO), SPL]
Peter Hutton [Board Member, SPL]
Esteve Calzada [Chief Executive Officer (CEO), Al-Hilal]
Guido Fienga [CEO, Al-Nassr]
Domingos Soares de Oliveira [CEO, Al-Ittihad]
Stadium Naming Rights in KSA
Rights holders in the Kingdom are looking to cash in on their asset to achieve financial nirvana.
The easiest way out has been identified - Sell the stadium naming rights.
Al-Shabab, Al-Fateh, and King Abdullah Sports City (KASC) stadiums are on the market for a naming rights partner.
Alawwal Park and Kingdom Arena in Riyadh are the only stadiums in KSA to have a naming rights partner.
DP World International League T20 (ILT20) 2024 Guide
Sayeed had published the world’s first guide of the DP World ILT20 2023 (Season 1).
Access the 2023 guide (LinkedIn): The DP World International League T20 Guide.