[Mini Guide] 2025/26 Yelo First Division League (FDL)
The world's first mini guide of FDL (KSA)
2025/26 First Division League (FDL)
FDL is a men’s professional soccer league in the Kingdom of Saudi Arabia (KSA).
The league sits below the Saudi Pro League (SPL) (Level 1 / Tier-1) in the Saudi soccer pyramid.
Teams = 18
Al-Diriyah (Diriyah Company), Al-Ula [Royal Commission for Al-Ula (RCU)], and Al-Zulfi (Nojoom Al-Salam Holding) are privatized clubs.
Key Executive = Talal Al-Obaidi (Acting President)
Official Broadcaster = Thmanyah
iFOCUS executes the production and coverage for SAR 21,209,267.30.
Title Sponsor = Yelo
The three-year naming rights deal is worth SAR 60 million (SAR 20 million/season) (Al-Eqtisadiah, 2025).
Official Ball Supplier = Skillano
The official FDL ball is priced at SAR 450 while the official SPL ball (Adidas) is priced at SAR 829.
Other Sponsors and Partners = PCG, Evento, and Thaka Holding
“Regional Identity” initiative, aligned with the Saudi Architecture Characters Map initiative, by FDL (LinkedIn)
Total social media [JACO, Snapchat, X (formerly Twitter), TikTok, Instagram, and YouTube] followers = 205,500
X accounts for 77% of total followers.
Ticket Price
Matchweek 5 = FREE!
Al-Adalah vs Al-Orobah
Al-Anwar vs Al-Faisaly
Al-Batin vs Jeddah
Al-Jandal vs Al-Jabalain
Al-Jubail vs Al-Tai
Matchweek 5
Al-Ula vs Al-Diriyah
CAT 1 = SAR 10
Al-Wehda vs Abha
CAT A = FREE!
Silver = SAR 50
Gold = SAR 100
Al-Zulfi vs Al-Bukiryah
CAT A = SAR 10
Silver = SAR 50
Commercial Insights
Food & Beverage (F&B), Healthcare, and Transportation are the top three brand sectors sponsoring clubs.
Currently, no blue-chip international brand (headquartered outside the Kingdom) sponsors a club.
Yelo is the front-of-shirt sponsor of 83% of clubs.
Yelo (15 clubs), Al-Ahli Medical (2), Flawless (2), Al-Qassim National Hospital (2), and QAID (2) sponsor multiple clubs.
Offside (4 clubs), Hattrick (2), RA Sport (2), and Skillano (2) supply kits to multiple clubs.
Only Al-Tai has onboarded a shorts sponsor.
Location: Al-Ahsa
Stadium(s): Prince Abdullah Bin Jalawi Sport City Stadium
Front-of-Shirt Sponsor(s): Yelo
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): N/A
Shorts Sponsor(s): N/A
Kit Supplier: Al-Adalah (in-house)
Other Sponsor(s) and Partner(s): N/A
Location: Hawtat Bani Tamim
Stadium(s): Al-Shoulla Club Stadium and Al-Anwar Club Stadium
Front-of-Shirt Sponsor(s): Yelo and Geidea
Sleeve Sponsor(s): Najd Alatheyah
Back-of-Shirt Sponsor(s): Burgerizzr and OMQ Real Estate
Shorts Sponsor(s): N/A
Kit Supplier: Terio
Other Sponsor(s) and Partner(s): N/A
Location: Unaizah
Stadium(s): Prince Abdullah Bin Jalawi Sport City Stadium and Department of Education Stadium
Front-of-Shirt Sponsor(s): Yelo
Sleeve Sponsor(s): nextwave
Back-of-Shirt Sponsor(s): N/A
Shorts Sponsor(s): N/A
Kit Supplier: RA Sport
Other Sponsor(s) and Partner(s): Global High Care
[2024/25] The remuneration of a Al-Arabi Committee member to attend a Committee meeting is SAR 200.
Location: Hafar Al-Batin
Stadium(s): Al-Batin Club Stadium
Front-of-Shirt Sponsor(s): Yelo and Maroom Medical Center
Sleeve Sponsor(s): AMAN
Back-of-Shirt Sponsor(s): Al-Shallal
Shorts Sponsor(s): N/A
Kit Supplier: Hattrick
Other Sponsor(s) and Partner(s): Hayat Water
Location: Al-Bukayriyah
Stadium(s): Al-Bukiryah Club Stadium
Front-of-Shirt Sponsor(s): RASSIN, Yelo, Al-Qassim National Hospital, and JAH [To Be Confirmed (TBC)]
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): N/A
Shorts Sponsor(s): N/A
Kit Supplier: RA Sport
Other Sponsor(s) and Partner(s): N/A
Location: Diriyah
Stadium(s): SHG Arena and Al-Riyadh Club Stadium
Front-of-Shirt Sponsor(s): N/A
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): N/A
Shorts Sponsor(s): N/A
Kit Supplier: Macron
Jersey Price = SAR 350
Other Sponsor(s) and Partner(s): N/A
Location: Harmah
Stadium(s): Al-Majma’ah Sports City Stadium
Front-of-Shirt Sponsor(s): Al-Drees Petroleum & Transport, Yelo, and Al-Romaih (Invest)
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): ROCO
Shorts Sponsor(s): N/A
Kit Supplier: Adidas
Other Sponsor(s) and Partner(s): N/A
Location: Hail
Stadium(s): Prince Abdulaziz Bin Musa’ed Bin Jalawi Sports City Stadium
Front-of-Shirt Sponsor(s): Yelo
Sleeve Sponsor(s): Flawless
Back-of-Shirt Sponsor(s): Al-Ahli Medical
Shorts Sponsor(s): N/A
Kit Supplier: Offside
Jersey Price = SAR 119
Other Sponsor(s) and Partner(s): SAJA Lab and Abar Hail Water (TBC)
Location: Dumat Al-Jandal
Stadium(s): Al-Jouf University Stadium
Front-of-Shirt Sponsor(s): Yelo
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): Mashar Water
Shorts Sponsor(s): N/A
Kit Supplier: Offside
Other Sponsor(s) and Partner(s): BON Café and Al-Raqi Bakeries (TBC)
Location: Al-Jubail
Stadium(s): Prince Naif Bin Abdulaziz Sports City Stadium
Front-of-Shirt Sponsor(s): Yelo
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): N/A
Shorts Sponsor(s): N/A
Kit Supplier: Skillano
Other Sponsor(s) and Partner(s): N/A
Location: Al-Jouf
Stadium(s): Al-Orobah Club Stadium and Al-Jouf University Stadium
Front-of-Shirt Sponsor(s): Yelo, SAMA Taxi, and Al-Basha Sweets
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): Khulya Khayal
Shorts Sponsor(s): N/A
Kit Supplier: Offside
Other Sponsor(s) and Partner(s): N/A
Location: Buraidah
Stadium(s): Al-Raed Club Stadium
Front-of-Shirt Sponsor(s): Al-Qassim National Hospital
Sleeve Sponsor(s): QAID
Back-of-Shirt Sponsor(s): Offices Art
Shorts Sponsor(s): N/A
Kit Supplier: Challenge
Other Sponsor(s) and Partner(s): Cenomi
Location: Hail
Stadium(s): Prince Abdulaziz Bin Musa’ed Bin Jalawi Sports City Stadium
Front-of-Shirt Sponsor(s): Mashar, Yelo, and Al-Ahli Medical
Sleeve Sponsor(s): QAID and Wdeny
Back-of-Shirt Sponsor(s): Abar Hail Water and Nojoum Al-Mlaeb
Shorts Sponsor(s): Flawless
Kit Supplier: Duneus
Other Sponsor(s) and Partner(s): N/A
Location: Al-Ula
Stadium(s): Prince Mohammed Bin Abdulaziz Sports City Stadium
Front-of-Shirt Sponsor(s): Experience Al-Ula
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): N/A
Shorts Sponsor(s): N/A
Kit Supplier: Kappa
Other Sponsor(s) and Partner(s): N/A
Location: Makkah
Stadium(s): King Abdulaziz Sports City Stadium
Front-of-Shirt Sponsor(s): Yelo and Akoya Water
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): Dr Awwad Al-Bishiri Hospital and DARA
Shorts Sponsor(s): N/A
Kit Supplier: Offside
Other Sponsor(s) and Partner(s): N/A
Location: Al-Zulfi
Stadium(s): Al-Zulfi Club Stadium
Front-of-Shirt Sponsor(s): Theeb, Yelo, and Nojoom Al-Salam Holding
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): Rasan Gate
Shorts Sponsor(s): N/A
Kit Supplier: Skillano
Jersey Price = SAR 325
Other Sponsor(s) and Partner(s): N/A
Location: Abha
Stadium(s): Prince Sultan Bin Abdulaziz Sports City Stadium
Front-of-Shirt Sponsor(s): Yelo
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): N/A
Shorts Sponsor(s): N/A
Kit Supplier: Puma
Other Sponsor(s) and Partner(s): N/A
Location: Jeddah
Stadium(s): King Abdullah Sports City Stadium
Front-of-Shirt Sponsor(s): Yelo
Sleeve Sponsor(s): N/A
Back-of-Shirt Sponsor(s): N/A
Shorts Sponsor(s): N/A
Kit Supplier: Hattrick
Other Sponsor(s) and Partner(s): N/A
Top of Mind
Initial Public Offering (IPO) Strategy = Sponsor Al-Hilal (KSA)?
Cherry Trading Company is the Official Car Rental Partner of Al-Hilal.
The timing of the partnership coincides with Cherry’s planned listing on the Saudi Exchange.
flynas, the Official Carrier of Al-Hilal, sponsored the club in September 2024 and began trading its shares on the Saudi Exchange in June 2025.
1 Al-Hilal is the first soccer club in Saudi Arabia and the entire Middle East to have a dedicated aircraft fully adorned with its own visual identity.
Associated Party Transactions (APT) V2.0
ASMO, a joint venture (JV) between Aramco and DHL, is the sponsor of Al-Qadsiah women’s soccer team.
New Murabba, a PIF company, is the sponsor of Al-Hilal women’s soccer team.
Halal Products Development Company (HPDC), a wholly owned subsidiary of PIF, is the sponsor of Al-Nassr basketball team.
Saudi El Clásico Fan Fatigue?
Friday, October 24, 2025: Al-Ittihad vs Al-Hilal Ticket Price
Silver
Retail = SAR 1,200
WBK Resell = SAR 759
Gold
Retail = SAR 2,000
WBK Resell = SAR 1,256
The match attendance decreased by 12% from 52,870 (2024/25) to 46,542 (2025/26).
[Exclusive] Which brands appear during the SPL ad break in the Federative Republic of Brazil?
Friday, September 19, 2025: Al-Ahli vs Al-Hilal on BandSports (#SauditanoBandSports)
Newco Play (Streaming platform)
BETesporte (Betting and gambling)
Claro (Telecommunications)
Ambipar (Environmental management and emergency response)
Santander Select (Bank)
Philco (Consumer electronics)
UNICEF
Fortaleza Desentupidora (Technical services)
Rei da Cutelaria (Cutlery)
LinkedIn Posts
Another consumer appliances brand from the People’s Republic of China has sponsored a “Big Four” SPL club; TCL (via Alesayi Electronics) is the sleeve sponsor of Al-Ittihad.
Source [X (formerly Twitter)]: Alhilal_EN